New Nissan Arriya Design
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The all-new Ariya . is Nissan's ultimate expression of style and technology, with each complimenting the other in aesthetics and function. Its 100% electric vehicle platform removed fundamental limitations and allowed designers to take new approaches to existing components.
Ariya styling represents a significant redefinition of Nissan's design philosophy. This new philosophy is based on what Nissan calls "Timeless Japanese Futurism," which is characterized by a distinctive Japanese approach conveyed in a simple-yet-powerfully modern way. Designers embraced this with the key concepts of sleek, sexy and seamless to communicate how an EV paired with advanced driving capabilities can offer a new perspective to design, function and the ownership experience.
Embracing the Japanese term iki, which characterizes the Ariya's chic, cutting-edge nature, the front of the vehicle appears seamless, elegant and fresh. It's highlighted by a shield – a reimagined grille for the EV era. The shield incorporates a 3-D traditional Japanese kumiko pattern just under the smooth surface, while protecting sensing equipment used for driver assistance functions without the aesthetics interrupting operation. Nissan's redesigned brand logo is prominently placed at the center of the aerodynamic shield, beaming with crisp definition from the 20 LEDs that compose it.
The new brand logo represents Nissan's passion and dedication towards innovation by challenging conventional approaches. In keeping both sun and bar design elements, the logo signals a respect for the company's heritage, while moving towards a future of mobility services and electrification.
The lower section of the shield is bordered by subtle lighting that illuminates, along with the logo, when the Ariya is ready for operation. Thin LED headlamps, constructed with four 20-millimeter mini-projectors to reinvent Nissan's signature V-motion design.
A single, uninterrupted horizon line stretches across the side profile, linking the front fascia and the rear and conveys linear movement, creating architectural beauty in tension and drama from every angle.
The rear of Ariya is equally striking, characterized by a steeply raked C-pillar that blends flawlessly into the rear deck. The one-piece light blade, representing the rear combination lamps, has been engineered to give a blackout effect when parked, and a consistent red illumination, day or night, when in use. Rear fender flares and a high-mounted rear wing signal Ariya's powerful EV capabilities.
Ariya is offered with six two-tone exterior paint combinations, each sporting a black roof, and three striking full-body colors. A unique exterior Copper and Black two-tone color package, called Akatsuki, expresses the moment just before dawn, as the sun marks the beginning of a new day.