Color Psychology and What Your Car Says About You

Car Colors at Nissan of Van Nuys

Have you ever thought about what your car says about you? It turns out, the color of your car has a lot to say about your personality. And it may not be what you think.

The color of your vehicle represents what is known as a 'psychological shortcut'. It shapes how you think you want the outside world to think about you. Especially if you spend a lot of time on the road.

So, does your personality match the color of the car you're driving? Keep reading to find out which car color fits you best according to car color psychology.

What Your Car Says About You According to Color

What your car color says about you might seem kind of like a horoscope. You can take it with a grain of salt but the truth is that everything from age and gender to cultural differences and even the type of car can change the meaning of car color. If you love your car and your personality doesn't match, that's okay.


Black is the most popular car color for luxury models but also popular among the middle class. When you think of black you might think of black-tie events and sophistication. And that's just what you get with a black car.

Driving a black car indicates that you prefer to exude excellence and power in yourself. You may also desire more depth in your life. Black also suggests strong primal instincts.


White vehicles represent good taste and elegance. They may also be an indicator of an extremely organized and efficient individual. These people are also considered to be honest and pure.

White has become less common but it is gaining in popularity with the arrival of technology infused stock. White is often associated with modern, simplistic, and even futuristic devices.


Driving a gray vehicle indicates to the world that you don't prefer to stand out. These people are more about the status quo than they are about status themselves. Gray is also a color that represents compromise and caution.

An added benefit to driving a gray car is that it won't get as dirty as other colors. At least you won't be able to see the dirt as well.


You may not think there is much of a difference between gray and silver, but there is! Silver says high-class for those that aren't afraid to show their status. This color may also indicate that you are practical and responsible but still know how to enjoy innovative things in life.

Silver is also a good color for hiding dirt.


Green is a serious color. It says conventional and effortless. Driving a green car indicates that you have a strong sense of self and you don't really care what other people think about you.

Green is also associated with nature lovers and those that are more environmentally friendly.


Blue represents practicality and stability. People that drive blue vehicles are often extremely comfortable in their own skin. They are honest and giving.

Blue also reflects happiness indicating that the driver is down to earth. Most drivers of blue cars are thought to be helpful and reliable.


Yellow and gold are bright and cheery colors that represent happiness and a carefree attitude. Yellow car drivers are considered wise and imaginative with a good sense of humor.

Many young people are drawn to yellow although it only makes up about 2% of all car colors.


Brown and beige exude longevity. A brown or beige car buyer will likely keep their car until it runs out of life. This may also speak for how an individual enjoys saving money.

Brown and beige also represent a down to earth individual that often does their part to help the environment.


While orange is one of the least favorite car colors among new car buyers in the United States, it is the ONLY color for those that are proud to save money. It also says that you don't take much stock in pampering yourself.


If you're a confident person that seeks attention, then you need a red car. Alternatively, if you are practical and conventional, this is also the right color car for you. Red cars have been noted as some of the safest on America's roadways.

A red vehicle tells the world that you are an extrovert with a zest for life. You are probably ambitious and determined in everything you do.

Bright or Neon Colors

Colors like bright or lime green, orange, and even radical blues, while sparse, do exist for those unconventional drivers. These drivers are individualistic, unique, and value their self-expression. You will find bright or neon cars in the hands of open-minded people that love to seek adventure and new life experiences.

Final Thoughts

Now that you know what your car says about you, you can make the right decision when it comes time to buy a new one. Remember, color psychology represents your self-expression. Use it wisely.

One thing to keep in mind if you ever plan to sell or trade your car, silver retains better value than any other car color. It can be noted here that women are more likely to be attracted to silver cars. Men are more likely to prefer red.

When you're ready to see what's new, check out our inventory and contact us with your questions. We're happy to help you find the perfect ride.


Color Psychology and What Your Car Says About You - Nissan of Van Nuys

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